Your analysis studies the dynamics of a market and what makes potential customers tick.

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One of the initial stages in developing a business plan is to perform a market analysis. A market analysis is the process of gathering information about a market within an industry. Your analysis studies the dynamics of a market and what makes potential customers tick. For this professional assignment, you will develop a market analysis for your business. This market analysis will make up a significant portion of a completed business plan, which you will submit at the end of this course. 
Begin developing your market analysis by researching and drafting an analysis focused on:
Summary of your business (1 paragraph minimum)
Distinguishing characteristics (1 paragraph minimum)
Industry description and outlook (1 paragraph minimum)
Target markets (2 paragraphs minimum)
Customer profile (1 paragraph minimum)
Customer needs (1 paragraph minimum)
Trends (2 paragraphs minimum)
Potential competitors (2 paragraphs minimum)

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