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Write a positioning statement for the UA brand and evaluate the drivers of UA’s initial brand-building success.
Analyze the brand’s ads targeted at women to determine how well they align with the brand’s positioning and how they resonate with women
Derive and articulate the different approaches UA has used to reach and connect with women
Recommend the ideal approach going forward to achieve the goal of $1.9 billion in sales to women by 2019 based on the case study readings
Based on information you can gather outside of the case study, how has Under Armour done in its sales and reach to women in recent years?