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Your paper will be at least 3 double-spaced, APA formatted pages not including title and reference pages.
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1. Other than selling more cars, what potential benefits do connected-car technologies offer auto makers such as BMW in terms of enhancing long-term customer relationships?
2. What responsibilities does BMW have to its customers regarding the data it captures via the various con- nected car technologies that it builds into its cars?
3. Visit a BMW showroom and spend time with one of the “product geniuses” to learn more about the latest BMW technological innovations. Write a brief para- graph or two providing your critique of these innovations.