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c. Types of executional styles/appeals (e.g., slice-of-life, musical, testimonials, etc.). Use terminology presented in LM 8 Lecture Notes and Chapter 10 of the textbook.
d. Common or connective creative thread in the campaign. What connective thread holds the ads across various media together? The slogan can serve this purpose. What else (besides the slogan) will connect your executions across different media?
a. Create a tagline/slogan for the 2023 Toyota bZ4X that will serve to “connect ” the various elements of your campaign (e.g., print ads, TV ads, etc.). Do NOT use any of the current or past Toyota brand taglines (e.g., “”Moving forward,” “Let’s go places”, “Never settle”). Develop a unique tagline/slogan that fits with the new bZ4X model, your positioning strategy, and the target market(s). Search the Internet to confirm that your tagline/slogan is not being used by another brand/product.
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