What did you choose to market?

Research successful digital marketing campaigns, such as the ALS ice bucket challenge, The Dark Knight movie campaign, and Doritos competition campaign (links to articles or videos about each campaign are covered in assignment 1.1 Digital Marketing Types & Tools), or choose another similar one you found to use as an example for your plan. Next decide who or what you will market. It can be an entertainment-related company, product, service, experience or person. Think of the most effective ways to use digital marketing for your choice.
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Create a Word document that addresses the following topics:
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What is the marketing campaign you have chosen to use as an example? Why did you choose that particular campaign?
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What do you think were the key elements that made this campaign successful?
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Now choose something you want to market. What did you choose to market? Why did you make that choice?
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What types of digital marketing will you use in your marketing campaign (mobile, social media, email, website, pay-per-click, etc.) Explain how and why you will use each one. For any that you will not use, explain why not, what are the limitations or reasons they do not apply in this campaign.
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Will you have a website?
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What will the URL of your website be?
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Write a paragraph highlighting the importance of having a website.
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Describe the target group(s) of consumers or audience that your marketing plan is intended to reach. (Demographic, geographic, psychographic)
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Cite resources both in-text, and in a separate reference page.
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Incorporate the concepts and terminology learned from this week’s readings into the paper, demonstrating how the managers you chose reflect the concepts learned about in the Read and View activities.
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