What are the roles of marketing ethics and social responsibility in health care today?

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Assessment Description
What are the roles of marketing ethics and social responsibility in health care today? How does the health care leader ensure appropriate marketing practices?
Organizational Behavior in Health Care
Borkowski, N. (2011). Organizational behavior in health care. Sudbury, MA: Jones & Bartlett Learning. ISBN-13: 9780763763831 (Available as eBook)

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