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Title: “Conducting a Competitor Analysis in a Highly Competitive Healthcare Market”
Instructions
You have just been named director of marketing for a community hospital in a town of 500,000 people on the East Coast. There are five major health systems with inpatient facilities in your community, and the competition is intense. You definitely need to conduct a competitor analysis right away, but how will you proceed with that? Explain what key factors and forces you will consider as you analyze your competitors.
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