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This week’s assignment will be based on Chap 10
Marketing Channels
– Choose from one of the brands at right, and identify
their channel design- do they go direct to
consumers, indirect to consumers or a combination
of both.
– Identify the distribution channels -direct and indirect
and then provide examples for each.
– Think about how to creatively showcase this- see
next slide as an example. Be sure to include detail
explaining each retail outlet in direct and/or indirect
channels.
– Due on Canvas- 1 slide only
• Apple
• Warby Parker
• Starbucks
• Burberry
• UnderArmour
• Drybar
• Coca-Cola
