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This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that are available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Under each area include 3-6 elements:
Internal Data
Secondary Data
Primary Data
Customer Relationship Management
Do not duplicate sources, as you should provide at least 3 different ones for each area. If you are not sure about each of the elements, please reach out, and let’s discuss.
Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.
Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A.
