Submit a written evaluation on the case Levendary Café: The China Challenge

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Case Write-up
You are required to submit a written evaluation on the case Levendary Café: The China
Challenge. Your case analysis write-up is worth 50 points.
For case analysis, I need you to do the following:
 First, identify the industry as attractive, moderately attractive, or unattractive – by
using the five forces framework (up to 1 page).
 Then, suggest key factors for success in this industry. These are the ones that
would allow a firm in this industry to neutralize the forces that undermine the
industry attractiveness as well as help it harness the forces that make the industry
attractive. These factors are not firm-specific but industry-specific. In other
words, think about what any firm should be mindful of when working in this
industry (up to half a page).

 Next, identify the trends in the general environment that either bring
opportunities or pose threats for the company (via PEST analysis). Do NOT write
up the entire PEST analysis – simply suggest two or three trends that need
watching (up to half a page).
 Fourth, analyze the firm’s core competencies (valuable, rare, costly-to-imitate,
non-substitutable). These are the ones that can be used by the firm in question to
address the trends you’ve identified given the key success factors identified at
step 2 (up to one page).

 Proceed to identify the strategies at different levels that could be employed to
build a sustainable competitive advantage. Specifically, I need you to reflect on
the current and to-be-employed business-level (up to half a page) and corporate-
level strategies (up to half a page), whether and what kind of M&A (up to half a
page) or cooperative strategy (up to half a page) is best for that, and to reflect on
the international strategy (up to half a page) that would work best for the
company. Each of these strategies has to have a separate, easily identifiable
section in your write-up.

 Write a short conclusion for your case analysis that ties it all together (up to half a
page).
In all, your write-up should be about 6 pages. The true challenge here is to be concise. It
is very easy to go over the page limit, but that will diminish your score. Length to
contribution ratio is a key to earning the full grade. Everything has to be non-
contradictory and consistent. There is no case write-up make-up policy.

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