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Overview
We give Facebook and other companies permission to collect a lot of data about ourselves, and as a consequence, they can do a lot with that information. As a marketer, you will need to decide what feels unethical to you, and what targeting practices are ethically acceptable. If you know where you stand, it will be much easier to decide in the moment what is best to do.
Instructions
Read the following transcript from a 60 Minutes interview about social media use in the 2016 U.S. Presidential campaign:
https://www.cbsnews.com/news/facebook-embeds-russia-and-the-trump-campaigns-secret-weapon/
Facebook “Embeds,” Russia and the Trump Campaign’s Secret Weapon (Links to an external site.)
Your task is to write a 500–700 word paper in business style (12-point font, 1-inch margins, short sentences, focused on the topic), which addresses the following questions:
What are Brad Parscale’s claims about social media?
To what extent do you agree or disagree with him?
What might be some unethical uses of social media?
Did you get any ideas from this case study on things to try in your own campaigns?
What are some of the major privacy issues that are mentioned in the article?
Should social media companies be liable for what users do on their platforms? If so, to what extent?
