For this assignment you will need to search the internet for information that would help an entrepreneur and/or small business owner to understand the importance of evaluating their organization’s marketing strategy along with their customer and product portfolios. You would then create a simple, yet very effective step by step instruction manual in a double-sided bi-fold or tri-fold brochure format describing how these entrepreneurs and/or small business owners can implement the various business models into their organization’s strategy. Be sure to include related graphics embedded directly into the brochure.
You can use MS Word, Publisher or any other software program to complete this assignment. However, your final document must be in either an MS Word or PDF file. Refer to the syllabus for the due date.
Your brochure must include the following 3 concepts
Porters 5 Forces of Competition
Then, you can choose 2 additional concepts from the list below to complete your brochure
Customer Lifetime Value
Unique Selling Proposition
Product Life Cycle Analysis
Sustainable Competitive Advantage
Creativity and professionalism of the assignment presentation will also be counted toward the student’s grade so be sure to submit a creatively and professionally designed brochure.
Be sure to list the website links and other sources used in your report and submit in Canvas by the due date