Provide helpful analysis of the law and opine as to the potential implications for flight schools;

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BUSINESS BLOG ASSIGNMENT INSTRUCTIONS
OVERVIEW
One of the most common ways for persons or companies to communicate with current or
prospective clients is to maintain a blog on the company’s website. Although a blog can take
many forms, for this assignment we are referring an informative, interesting, and succinct article
about a particular aviation topic. As many of you are or will be working for various companies
that have a public relations component, you may be asked to prepare a blog on certain topics
relevant to your particular aviation niche. If you have not been asked to prepare a blog, a great
way to show professional initiative and assertiveness is to volunteer to create one.
INSTRUCTIONS
In this assignment, you are the program manager for a small Part 141 flight school and the school
president has just come to you asking for ways to get more traffic to the school’s website. You
recommend preparing a monthly blog on the company’s website that addresses developments
with the FAA. Your goal is to spread name recognition of your school and to create a blog that
appeals to people learning to start basic flight training, regional airlines looking to partner with
your flight school, current pilots looking for flight reviews, and employees from other flight
schools looking for a new flight school to work for.
In this assignment, you will research an actual recent proposed FAA rule requiring the use of an
electronic Pilot Records Database (PRD) located in the Resources section. You will need to
research and report on the implications of the law for institutions of higher education (hint: skim
through the proposed rule and commentary to get the basics of the rule and Ctrl+F “higher
education” to see exactly what the FAA proposes regarding whether flight schools will need to
participate in the PRD.
The blog should:
1. have an interesting and succinct title;
2. summarize the key and relevant portions of the law;
3. touch on the relevant aviation history driving the new law (to specifically include,
Atlas Air 3591, Colgan Air 3407);
4. provide helpful analysis of the law and opine as to the potential implications for
flight schools;
5. Include one graphic to help illustrate the blog.
The following are guidelines to keep in mind when writing your business blog for this
assignment and business blogs generally:
 Keep the tone professional and write for your target customers/clients
 Create a clever or interesting title or question-title about the subject matter
 Provide overview of relevant points, dates, and procedure of proposed law
 Provide historical background as to the “why” behind the law’s creation
 Write clearly in a manner that explains the basic components of the law to be discussed
 Subtly include references to the importance of quality flight training or other services
offered by your flight school without overtly making a pitch for your business Include one image or graphic within your blog
 Provide the reader with links to your sources where they can learn more
 Helpful or interesting section headers are suggested but not required
 See Rubric for additional grading specifications
Although the ideal blog word length is around 250-500 words, this assignment should be
between 900 and 1000 words. For the sake of this course, the blog should be in APA format with
sources listed as References at the end of the post

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