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Prepare a 2-3 page paper with a section on primary research plan due. Include a Cover page and a References page.
The paper should include a plan to do actual primary research such as surveys, interviews, focus groups, etc. to determine and support the value proposition.
The plan should include a gantt chart leading up to the end primary research result.
NOTE: See Chapters 7, 8, 9, 10, and 15 of Successful Business Plan text for content details.