Omnichannel marketing

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2-3 examples of effective and exceptional brand or business activations from outside the alcohol industry that fall into one of the below categories:
E-commerce
Omnichannel marketing
Digital marketing
CRM
Customer service
For each of your examples, please provide the following information when sharing with the team:
Challenge or opportunity that prompted this activation
Objective (actual or inferred) of the activity
What the implementation looked like
What the budget was (if known)
What the outcome was
Why you chose it

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