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As organizations grow, particularly in the global space, change is inevitable. As businesses take on a more global facing model, management must be ready to facilitate the changes that ensue. This means creating plans for introducing and managing change. Lewin’s 3-Stage Model of Change and Kotter’s 8-Step Change Model are widely used to help overcome barriers to change in organizations.
Review the following prompt and write a 2,000 word (minimum) report to address it. If you use any outside sources, please cite them using APA format.
Prompt:
You are an executive-level manager for a large marketing firm. Up until recently, your marketing executives enjoyed a myriad of perks including travel to meet with clients, laptop computers, free gym memberships, and company cars. However, after your firm lost a high producing account, marketing executives will lose some of the important benefits to which they’ve grown accustomed. It is your job to get the executives to buy into the changes. These changes include the restricted use of personal vehicles, limited travel benefits, elimination of telecommuting and the return of smartphones and tablets. You know this will not be easy.
Integrating Kotter’s 8-Step Change Model, create a change management plan that will convince the soon-to-be disgruntled executives to buy into the change. Write up your plan as a report that you will give to the CEO for approval before you implement it. Within the report, explain and justify specific steps you will take and your methods of communication with the employees about the changes.
