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Respond to the following questions after reading the case. Utilize course content to inform your answers. You may incorporate outside support as appropriate, but it is required to utilize metrics and data from the case to support your conclusions. You must respond to each of the questions listed below. Your submission should not exceed 2 single spaced pages. This limit does not include a works cited or reference page. APA format is appropriate for formatting.
How does McDonald’s create value for its customers? Who are they and what do they want (KSFs)?
What factors in the General Environment have affected the restaurant industry since McDonald’s founding? What sort of impact have they had on competitors and McDonald’s in particular?
Analyze the industry 5-forces for fast food restaurants. Do all companies in the industry face the same pressures? How do firms survive competition (KSFs)?
How does organizational size impact performance in this industry? What would be the benefits for McDonald’s to grow even larger? What problems might ensue with substantial growth?
Based on your response above, make recommendations (at least 2) about changes (structure, marketing strategy, sourcing strategy, personnel, etc.) that would need to occur to support this growth?
