How do the changes reflect the changing values of the culture?

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OTHER: insructions not followed and sources. I need you to use the youtube channel (Dave’s Archives) and the advertisements must be from different eras. One ad must be from the 70s/80s and the other must be from the last decade. The ads must be for similar products. I need the instructions to be followed because this is the second time I’m paying for this.
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PREVIOUS PAPER INSTRUCTIONS (#484408292): Hello please use the YouTube channel I included as Sources to be cited, please let me know if you have any questions Thank you
This will be a rhetorical analysis essay worth 75 points. In 4-5 page you will compare and contrast the rhetorical appeals found in a commercial from the 70s/80s with another from the ‘10s/20s. While the brand names and other aspects might vary, both commercials must be for similar products—for instance, children’s breakfast cereal.
The goal of the analysis will be to discuss how rhetorical appeals in our television advertising have developed over the past thirty to forty years and what those developments might suggest about our changing values as a culture.
YOU MAY NOT USE OUTSIDE RESEARCH FOR THIS PROJECT OTHER THAN THE COMMERCIALS. The YouTube Channel “Dave’s Archives” is a fantastic resource for this assignment. (https://www.youtube.com/c/DavesArchives)Please use it.
You will want to think about—
The rhetoric of what information is included/excluded and how it is presented. For instance, consider how warnings/disclaimers are introduced.
The use of emotional/connotative language and emotional appeals disguised as information/logic—“Real Cane Sugar,” “Heart Healthy,” “Meatless beef.”
Consider how the use of multi-modal appeals have developed over time.
The use of images/narrative/sensory details. For instance, are similar images used? How have they changed? How do the changes reflect the changing values of the culture?
How have the appeal to values changed over time—think of “The Marlboro Man” or Gillette’s “Is this the best a man can get?”
How ethical is the product presentation? How much of the presentation intended to deceive, manipulate, or otherwise obscure a full argument? Is the presentation more ethical in one era than another?
Have the audiences appealed to changed or remained consistent over time? How so?

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