How can your company gain/hold/improve a competitive advantage in this market?

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My group are doing research on a social enterprise named “pantagonia”. They are using their profit to help climate change or other environmental issue. https://www.patagonia.com/climate-goals/ this is their webpage. 
The areas that I need to do research on are :
Competitors: 
1. Who are the important competitors?
2. What are competitors’ notable points-of-parity, points-of-difference?
3. How is competition evolving?
4. How can your company gain/hold/improve a competitive advantage in this market?
Future market:
1. What are the future marketing-related priorities for the company? 

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