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This week, you were asked to read several journal articles discussing marketing campaigns. To help get the juices flowing for this week’s paper…I would like you to choose a company and discuss their branding. In order to do this, you will first need to explain what branding is. You should visit the company’s website to determine what their brand is rather than just stating your perception of their brand. After you describe your chosen company’s brand…please critique it. Has this company accomplished what they were setting out to do? Have they reached the audience that they intended?
I look forward to your responses!
Instructions: The goal of the discussions is to have a robust, informative, and reflective interaction about course topics. Learning is directly related to effort put forth toward discussion engagement and participation. In order to encourage active and quality participation that adds value and increases learning, the grade you earn will be higher as your participation and quality of content increases. Please post at least two substantive replies to classmates or your instructor for full credit consideration.
You are expected to participate during the current week’s discussion. Contact your instructor in cases of emergency or uncontrollable circumstances.