Emerging Economies

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Consumption spending in the entire Asia Pacific region is expected to expand at the fastest rate in the coming years, with India and China contributing the most to this growth. (PwC, 2017) Even though China’s consumption slowed down at some point, its consumption spending in this big economy is increasing. Findings show that India has recorded a higher economic growth rate than China. Budget reforms and advanced technologies can help in boosting consumption growth in rural areas.

Generally, Developing economies will contribute significantly to the growth of consumer products companies because their demographics are more favorable compared to advanced economies (Tanchua & Shand, 2016). The demand for branded products is also bound to increase due to many middle-class consumers. This applies especially to China, where consumers increasingly prefer premium branded products. Companies can also benefit from geographic diversity and generate profits consistently because economic strengths in one region offset weaknesses in another. Some consumer-oriented companies that have benefited from growth in emerging markets include Nestle S.A and Unilever PLC (Tanchua & Shand, 2016). Also, there are multinationals such as PepsiCo Inc., Coca-Cola, and Mead Johnson Nutrition Co.

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