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eCommerce benchmarking (Know your competitors). 3 marks ounass
▪ Choose a website of one competitor in the same industry (locally or globally):
a. Compare it with your chosen company’s site. Indicate why the competitor’s website is
better or worse than the chosen company’s website. Provide screenshots with explanation.
1. Homepage
2. Navigation
3. Site layout
4. On-site search
5. Product info
6. Product Filtering
7. Images
8. User reviews
9. Cart & Checkout
10. Order confirmation
b. Provide one competitor SWOT analysis with screenshots of their website activities.
– What can be done by learning from your competitor’s experience?
