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Case Study Proposal The purpose of this assignment is to link theoretical/scholarly material about media effects and content to a “real world” case. This assignment calls on you to select a case of interest to you that played out publicly via some type of media channel. This could include traditional news outlets, blogs, social media or some combination of these channels. You will then critique and analyze the case from the theoretical framework(s) and perspective(s) in the scholarly literature you have chosen. Your case study should conclude with a summary of lessons learned from the case and/or any recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes. The final assignment should be approximately 10-12 pages in length (double-spaced, Times New Roman 12 or Calibri 11; page count excludes title page and references page). A complete Case Study will include all of the following components: Introduction: Describes overall purpose of paper (includes descriiption of case for background/context; briefly previews type of media content that will be analyzed and theoretical/scholarly literature that will be used; makes argument for why that area of scholarly literature is best suited to understanding the case) plus articulate a clear hypothesis or thesis statement indicating the overall argument of the essay. You must BOLD your thesis/hypothesis. Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 scholarly sources cited. You can include an unlimited number of popular sources, articles, or other forms of media in addition to the scholarly sources). Methodology: Identifies media content analyzed, provides rationale for media content selected, describes how media content was collected, briefly identifies qualitative content analysis as the method of data analysis. Media Review: Provides analysis of the chosen media that derives from insights related to the theoretical framework outlined in the literature review. For example, if you reviewed crisis communication theories/principles, you should be analyzing your data to report if and how those principles were used; if you reviewed framing theory, you should be looking for types of frames used, etc.). Findings from analyzed media texts are written in a narrative/thematic/descriiptive format with example quotes interspersed to serve as evidence. Discussion/Conclusion: The discussion and conclusion can occupy a single section, or individual sections can be created for the discussion and conclusion, respectively. Either way, provide comparisons/contrasts to previous literature and practical lessons learned and/or recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes. Furthermore, provide a conclusion that summarizes the broader Case Study and what it has contributed to our understanding of the issues/theories discussed. Case Study Proposal would be First step of the whole assignment. Proposal needs: This assignment aims to ensure you have a clear and workable plan for creating your Case Study assignment. Completion of this assignment requires you to draft a short proposal for your Case Study assignment. Comprising your Case Study Proposal will be an abstract articulating the theory or theories to be applied and the case or context to which the theory or theories will be applied. Additionally, the proposal will include three sections of what will become your final case study paper: the introduction, a subsection of the literature review, and the methodology section. These sections should take into consideration any insights from conversation(s) you have with the instructor during the optional virtual office hours that will be held during Week 8. The proposal should be around 5-6 pages long excluding title page and bibliography. Proposal is the first part of a large case study. You’ll need to including an abstract, introduction, context, brief letter literature review and message you are going to use. and Choose at least one of the frames you have learned before, and mentioned it in your introduction: make an argument for why this works, why this particular one (for example: why agenda setting) In literature review part, you can add more subsections, or thematically organized paragraphs about the frame that you are using, and how would that be apply to your own analysis In message section, this is what you really gong to layout, what you going to analyze need to be specific as possible: why that particular context, is that series of a news articles, is that something about cooper-responsibility, or something controversial thats talk a lot in the media. Don’t need to have a large scale, just think small and be specific around what you want to examine: you can choose a series of websites, or some twitter posts, what cooperations are doing on social media..etc.) (I’ll hire you again after case study proposal, and next time I’ll need you to finish the rest of this case study, so it’s a continuous cooperation! Please follow the rubric, and read the sample)
