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1. Read the product strategy case study, How Crystal Pepsi Became the Soda World’s Greatest Fail (O’Neill, 2020)
2. Write an essay that addresses the following questions:
David Novak described Crystal Pepsi as the “best idea” he’d ever had and the “most poorly executed.” Please explain this comment.
What did Novak see as the benefits to the consumer of this new beverage?
What product problems had to be addressed before Crystal Pepsi could be marketed to consumers?
What problems were experienced because of the short rollout time?
How did the competition react to the release of Crystal Pepsi?
What was the major factor that led to the failure of Crystal Pepsi?
3. Use background information from Chapters 1 and 2.
4. Use the terminology and concepts from the chapters needed to fully develop this assignment.
5. Cite all references using APA style formatting (see below)
6. Essay should be in Word format and at least 2 pages of double-spaced text, not including the Title page or References page.