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Class – Please review the attached “Bank Of Scotland” Case Study and provide your response for the following questions.
What would your advice have been to both the Bank of Scotland and UBS Warburg after the issue of
SAMs 3 and 4?
Do you consider the product to be a success or failure (a) from the BoS perspective, (b) from UBSWarburg’s
perspective, and why?
Please write a 500-to-1000 words in APA Style answering all questions.