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Class – Please review the attached “Bank Of Scotland” Case Study and provide your response for the following questions.
Questions:
What would your advice have been to both the Bank of Scotland and UBS Warburg after the issue of
SAMs 3 and 4?
Do you consider the product to be a success or failure (a) from the BoS perspective, (b) from UBSWarburg’s
perspective, and why?
Please write a 500-to-1000 words in APA Style answering all questions.
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