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Chooses a preferred brand and plan a digital marketing strategy for it, that includes:
1‐ Overview of the company’s vision & mission
2‐ State a smart Objective
3‐ Apply Digital marketing strategy
SEO strategy (Persona development, keywords research, Ad Copy, technical
SEO
Content strategy (Content Calendar monthly or annually based on your
objective)
4‐ Implement a campaign using Google Adwords (show screen shots of the steps)
5‐ Analyse the performance of the brand’s SEM using any tools (e.g. Pungler, MOZ,
Google speed page)
Present your findings in an organized PowerPoint report, no more than 15 slides.