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Choose a digital media platform (Netflix, Twitch, Tiktok, Spotify etc.) and discuss how the
platform attracts and engages its users for the platform’s desired end(s).
In the essay, you are required to:
1) Introduce the digital media platform including its business model
2) Discuss its strategies to attract and engage users with concrete examples
3) Critically reflect on the commodification of attention
Assessment criteria:
• Argumentation: whether you have examined the chosen case from all important
perspectives, addressed all the questions, and presented your critical perspective
• Understanding: whether you have engaged with course materials including the
readings and lectures and demonstrated your understanding of the relevant concepts
and theories
• Analysis: whether your analysis is supported by evidence and relevant examples and
demonstrates independent thinking and originality
• Organization: whether the structure of the essay is clear; whether introduction and
conclusion are included; whether paragraphing is appropriate
• Mechanics: whether the language contains any error
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