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For this assignment you will need to select a product, good, or service that you purchase on a regular basis. This could be anything from your morning coffee to the make of your car to your favorite chain restaurant.
Conduct some formal research on the marketing strategy of the company or brand. Consult at least one reliable, credible source and be sure to include a citation so I can see where you got your information. NOTE: Your source material should be a publication dedicated to business and economic issues, rather than a general news source. You are required to use the Proquest Business database (accessible through the Wake Tech library site) for source material for this assignment. Assignments using source material from unapproved (general internet) source material will not be accepted.
Then, create a Product Marketing Report that includes the following:
Name of product and company: Use the proper corporate name, not a nickname. For example: Tide Pods by Proctor & Gamble.
Product descriiption: Briefly describe the product you’ve selected along with any relevant history that led you to choose this product/brand.
Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose.
Product: Describe the want or need your product addresses.
Placement: Describe the physical location of the product among its closest competitors (this could be on the physical shelf, or online!) and describe what this placement says about the marketing strategy.
Pricing: Describe the pricing strategy. A good descriiption would include observations about the closest competitive product and its relative pricing.
Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online, radio, or cable advertising, etc.
Other factors: You might notice other important factors about your product that lie outside the four Ps. You can include them in your report here. One example might be a unique distribution system for your product.
Last Steps to Completion:
Be sure that your assignments are submitted in Microsoft Word (.docx or .doc) or Word-compatible format. Please note: .Pages files are not compatible with the SafeAssign software, and will not be accepted.
Be sure your response is a minimum of 300 words.
Proofread your papers for spelling and grammar errors.
Verify that you have consulted one source for research besides text materials and that proper MLA or APA citation is included in your document.
Put your name and date along with the course name/number in the upper right-hand corner of the document.
Submit your assignment on or before the due date using the assignment link provided.
