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Assignment 2 (Week 5)
Global Studies PSA Campaign
Part 2: Increase Public Education and Awareness
Goal: Present scholarly content in an accessible public service announcement (PSA) to increase public awareness of a Global Studies problem from the previous assignment.
CO1: Examine current research on global citizenship
CO2: Differentiate between scholarly and popular sources that focus on global studies.
Information literacy means being aware of the gaps between scholarly/scientific research and public knowledge – or lack thereof. Now that you have reliable, scholarly information about the problem you selected, let’s make it accessible to a public audience. The “public audience” includes everyone from your peers, co-workers, and elected officials to random strangers on social media.
Pick 2-3 of the peer-reviewed studies you identified in the previous assignment and read them. Highlight critical or compelling information that a general audience might not know. This can include quotes, statistics, charts, graphs, or compelling arguments. Pinpoint information that dispels misconceptions or might urge people to think more critically about the problem.
Identify any relevant organizational sites to cite as well. This may include an intergovernmental organization (IGO), like the United Nations, International Atomic Energy Association, or Paris Agreement/UNFCCC, or a nongovernmental organization (NGO) that’s focused on the area of concern. These may be a useful source of graphics or statistics to help frame your PSA.
Consider you audience. You want your submission to be accessible and enticing to many readers, but think about any specific communities you hope will take notice. This can include your peers, youth, your superiors, your subordinates, your neighbors, co-workers, elected officials local or national, or random passersby on social media.
Create a public service announcement (PSA) that presents this scholarly information to the public in a compelling way. You may present your PSA in a variety of ways. Think of yourself as the “translator” who’s making complicated scholarly information plain and clear for anyone to understand. Note that formatting varies by choice of option. The options are:
Option 1: A poster
This option will appeal to visual communicators
In addition to presenting content you mined from your sources (300-500 words), you will include up to three images, charts, or graphs required (captions and citations required for each one)
Use bullet points to present quick facts if needed
Resources are provided at the end of these instructions
Option 2: A persuasive speech
Address the speech to a town hall, a company, your unit, or a global leader, for example
Two pages, double-spaced (up to 500 words), not including images or the reference list
One image or graphic (caption and citation required)
Specify who you are addressing in the title
You may want to write in the first person (“Good afternoon, I am addressing you today to make you aware of…”)
Please note that you are evaluated on the strength of your sources and references and the other requirements indicated here (for example, whether or not your speech or brief in another context would not require peer-reviewed sources or not, your submission here does)
Option 3: A transcriipt for a video or podcast
Two pages, double-spaced (up to 500 words), not including images or reference list.
One image or graphic (with a caption and citation)
You can get creative with the type of video or podcast you’re imagining. For example, is it a news feature, or something more in the entertainment area? The key thing is to have supported information from your peer-reviewed articles
Some students like to simulate an interview with an authoritative figure, like a scholar or scientist, using the peer-reviewed article for quotes.
All options require a reference list in Chicago style. Cite your sources and include reviewed sources.
In this installment, you are simply informing the your audience about the matter using your sources and urging them to care. In Week 8, you’ll make your call to action with specific steps.
Characteristics of an effective PSA:
Ground your audience in the problem by clarifying: who, what, when, where, and why
Be concise (it’s not a research essay!)
Keeps to the facts and avoid editorializing, personal opinion, or political talking points. If your PSA comes across as politicizing or partisan it will not be appropriate for the assignment because it alienates the audience
Present compelling, well-sourced information (use your citations!)
Use effective, well-sourced images, graphics, visuals
Dispel disinformation, misinformation, or misconceptions about the topic using authoritative sources
Include a reference list to demonstrate that all information can be verified by scholarly sources
Above all, emphasize these questions:
Why should your audience care about the topic?
Why should a global citizen care about this topic?
What are the global implications of ignoring the topic, even if it feels very localized?
When you’re done, save the file under LastName_Assigment2 and upload.
Resources for making a poster:
Microsoft Sway: https://sway.office.com/. This helps you make swipe-able posters. If you’re familiar with Word and other Microsoft programs, this might be the most intuitive.
Canva: canva.com. Click “create a design” and then select “poster”
Popplet: http://popplet.com/. This site will allow you one free creation.
Kudo Board: http://kudoboard.com/. This site is usually intended for making cards, but it can be creatively used to assemble content for a poster, including