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Assess the viability of introducing the chosen company to a different country, outside of the UK, where they do not currently operate, using the SOSTAC framework. Although each element of SOSTAC will be presented separately, they should be clearly linked to give a comprehensive overview of the plan.Task one
Present the following SOSTAC elements: Situational analysis based on the macro environment of your chosen country ObjectivesTask two
Present the following SOSTAC elements: Strategy Tactics- focussing on Place, Price, Product/ service and Promotion, incorporating one or more of the following approaches
• Standardisation
• Adaptation
• GlocalTask three
Present the following SOSTAC elements:
Action
ControlFinally, you will conclude the presentation by justifying why the country represents a viable target for this project
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