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1a) Overview and Definitions Summarise Mark Solms’ theory of attachment and bonding in mammals. (200-300 words)
1b) Case-study Briefly summarise ‘Ainsworth’s Strange Situation Procedure’ (SSP) and explain its contribution to attachment theory. Apply Ainsworth’s insights to the case-study of Izidor, and use them to explain why Izidor has had such trouble bonding with other people, including his adoptive family, throughout his life. (600 -700 words)
1c). Applying your knowledge Choose a brand that is very meaningful to you. Write / present a report for the CEO of the corporation that owns the brand. Convince him/her to adopt a new marketing policy that uses attachment theory to attract and retain customers, and sketch out a fantasy association network for your brand to show him how it would work.Please refer to insights from these sources in your answer: Ties that Bind article Links to an external site. ; Attachment theory and brand loyalty: An introduction ; and Chapter 7 ‘The Brand Fantasy Model’ from Weber, D. (2016) Brand Seduction. Red Wheel Weiser. Available at: https://www.perlego.com/book/826362/brand-seduction Links to an external site.(600-700 words)
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