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1) Do your research about major social media platforms, such as Instagram, TikTok, Facebook, Twitter, Pinterest, Twitch, etc.
When you do your research, start from these basic aspects: their mechanisms, how they work, predominant users, types of content, content formats, how they engage their users, what’s the incentives for consuming and creating content on each platform.)
2) If you have not already, created an account on these major platform, and spend sometime on each. Like and repost the content that interests you and pay attention how it changes the content that the platforms recommend to you on your timeline. Elaborate your observation. Particularly, I want you to compare the content on your timeline across different platforms.
3) Create a pie chart to tell us how often you use each social platform. Explain why you are interested in/prefer some platforms over the others.
4) Provide an example of a social media event that happened on your favorite social media platform. It can be a social media marketing communication campaign, or an online crisis, etc. Elaborate and explain why this particular event attracts your attention. What roles did social media play in this event in terms of making this even go viral or known by a niche audience or the mass audience?
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